"I think this chapter really made a few businesses standout bc of the senses. Like when I was reading it, I immediately connected to places that had a signature scent (Abercrombie) or sounds (my local coffee shop). And for someone who I just starting or who wants to refine/rebrand I think this particular section would be valuable. And now I’ll see how I can implement myself!"
"Thank you to our amazing EmCees, Kristin & Mel. They kept the energy and vibes high today! Loved watching them do their thing as our Fitness Sampler EmCees."
"I really like the framework of using the senses to take you through exploring your brand. It can be so overwhelming to start from scratch, so this worksheet helps ground the ideas into the physical – but even more than that – into the body. It helps me feels embodied in the development of the thoughts and feelings of what I want to achieve. It places me in the consumer role to imagine experiencing it as they would and make decisions from that space."
