{"version":"https://jsonfeed.org/version/1","title":"The Prisma Collective","home_page_url":"https://theprismacollective.com","description":"The Prisma Collective","author":{"name":"The Prisma Collective"},"items":[{"id":"https://theprismacollective.com/f/the-real-reason-your-messaging-feels-off","html_content":"

One of the patterns we have noticed while working with founders is that growth doesn't always happen in the places people expect it to. While revenue, offers, team size, and visibility are the things we tend to measure, ...

","url":"https://theprismacollective.com/f/the-real-reason-your-messaging-feels-off","title":"The Real Reason Your Messaging Feels Off","summary":"One of the patterns we have noticed while working with founders is that growth doesn't always happen in the places people expect it to. While revenue, offers, team size, and visibility are the things we tend to measure, ...","date_modified":"2026-06-01T15:53:15Z"},{"id":"https://theprismacollective.com/f/built-by-bots-losing-your-voice-to-ai","html_content":"

There’s a difference between using AI as a tool and letting it become the voice of your business.

","url":"https://theprismacollective.com/f/built-by-bots-losing-your-voice-to-ai","title":"Built by Bots: Losing Your Voice to AI","summary":"There’s a difference between using AI as a tool and letting it become the voice of your business.","date_modified":"2026-05-11T12:02:53Z"},{"id":"https://theprismacollective.com/f/trust-yourself-enough-to-start","html_content":"

There comes a point where the idea you’ve been carrying no longer feels like something you can casually set aside. It’s not loud or urgent, and it doesn’t demand immediate action, but it becomes consistent. It shows up i...

","url":"https://theprismacollective.com/f/trust-yourself-enough-to-start","title":"Trust Yourself Enough to Start","summary":"There comes a point where the idea you’ve been carrying no longer feels like something you can casually set aside. It’s not loud or urgent, and it doesn’t demand immediate action, but it becomes consistent. It shows up i...","date_modified":"2026-05-04T12:30:55Z"},{"id":"https://theprismacollective.com/f/reputation-what-is-your-brand-known-for","html_content":"

Reputation is the story people tell about your brand when you’re not in the room, and it rarely forms in one defining moment.

","url":"https://theprismacollective.com/f/reputation-what-is-your-brand-known-for","title":"Reputation: What Is Your Brand Known For?","summary":"Reputation is the story people tell about your brand when you’re not in the room, and it rarely forms in one defining moment.","date_modified":"2026-04-27T12:27:22Z"},{"id":"https://theprismacollective.com/f/origin-story-this-isnt-where-youre-meant-to-stay","html_content":"

For a long time, we knew we wanted to build something of our own. It wasn’t an urgent realization, and it didn’t come with a clear plan or timeline. It was an awareness that kept resurfacing no matter how focused we were...

","url":"https://theprismacollective.com/f/origin-story-this-isnt-where-youre-meant-to-stay","title":"Origin Story: This Isn't Where You're Meant To Stay","summary":"For a long time, we knew we wanted to build something of our own. It wasn’t an urgent realization, and it didn’t come with a clear plan or timeline. It was an awareness that kept resurfacing no matter how focused we were...","date_modified":"2026-04-22T16:00:00Z"},{"id":"https://theprismacollective.com/f/different-what-makes-your-brand-stand-out","html_content":"

The idea of being completely unique in the market (and in life... think: high school. Yikes!) can create unnecessary pressure.

","url":"https://theprismacollective.com/f/different-what-makes-your-brand-stand-out","title":"Different: What Makes Your Brand Stand Out?","summary":"The idea of being completely unique in the market (and in life... think: high school. Yikes!) can create unnecessary pressure.","date_modified":"2026-04-20T12:53:14Z"},{"id":"https://theprismacollective.com/f/audience-who-is-this-brand-really-made-for","html_content":"

One of the first challenges business owners or founders face when building their brand is deciding who they want to serve.

","url":"https://theprismacollective.com/f/audience-who-is-this-brand-really-made-for","title":"Audience: Who Is This Brand Really Made For?","summary":"One of the first challenges business owners or founders face when building their brand is deciding who they want to serve.","date_modified":"2026-04-13T12:58:44Z"},{"id":"https://theprismacollective.com/f/believe-what-shapes-the-work-you%E2%80%99re-doing","html_content":"

Behind many brands that feel memorable and authentic, there is usually a founder who has a deep belief about the work they are doing.

","url":"https://theprismacollective.com/f/believe-what-shapes-the-work-you%E2%80%99re-doing","title":"Believe: What Shapes the Work You’re Doing?","summary":"Behind many brands that feel memorable and authentic, there is usually a founder who has a deep belief about the work they are doing.","date_modified":"2026-04-06T11:44:00Z"},{"id":"https://theprismacollective.com/f/experience-what-feeling-is-your-brand-creating","html_content":"

One of the most helpful questions a founder can ask early on sounds simple, but it changes everything.

","url":"https://theprismacollective.com/f/experience-what-feeling-is-your-brand-creating","title":"Experience: What Feeling is Your Brand Creating?","summary":"One of the most helpful questions a founder can ask early on sounds simple, but it changes everything.","date_modified":"2026-03-30T12:35:20Z"},{"id":"https://theprismacollective.com/f/the-5-questions-that-shape-a-brand","html_content":"

When someone starts a business the conversation turns to marketing pretty quickly.

","url":"https://theprismacollective.com/f/the-5-questions-that-shape-a-brand","title":"The 5 Questions That Shape A Brand","summary":"When someone starts a business the conversation turns to marketing pretty quickly.","date_modified":"2026-03-23T12:34:50Z"},{"id":"https://theprismacollective.com/f/when-a-brand-feels-right-the-5-senses-behind-it","html_content":"

One of the things we talk about a lot at Prisma Collective is that a brand should feel like something.

","url":"https://theprismacollective.com/f/when-a-brand-feels-right-the-5-senses-behind-it","title":"When a Brand Feels Right: The 5 Senses Behind It","summary":"One of the things we talk about a lot at Prisma Collective is that a brand should feel like something.","date_modified":"2026-03-15T17:00:05Z"},{"id":"https://theprismacollective.com/f/women-who-build-business-together","html_content":"

Running a business can be deeply rewarding, but it can also be demanding in ways that many people do not see from the outside. Founders are responsible for a wide range of decisions that affect the direction of their com...

","url":"https://theprismacollective.com/f/women-who-build-business-together","title":"Women Who Build Business, Together","summary":"Running a business can be deeply rewarding, but it can also be demanding in ways that many people do not see from the outside. Founders are responsible for a wide range of decisions that affect the direction of their com...","date_modified":"2026-03-11T16:00:00Z"},{"id":"https://theprismacollective.com/f/the-women-behind-the-businesses","html_content":"

International Women’s Day tends to bring attention to women in business, and that attention is valuable. It creates space to recognize the founders, leaders, and creators who are building companies in every industry. But...

","url":"https://theprismacollective.com/f/the-women-behind-the-businesses","title":"The Women Behind the Businesses","summary":"International Women’s Day tends to bring attention to women in business, and that attention is valuable. It creates space to recognize the founders, leaders, and creators who are building companies in every industry. But...","date_modified":"2026-03-08T15:07:42Z"},{"id":"https://theprismacollective.com/f/marketing-that-supports-the-life-you%E2%80%99re-building","html_content":"

Most founders aren't starting a business because they are passionate about marketing. They start because they care about their work, the service they provide, the product they craft. Marketing becomes a necessary compone...

","url":"https://theprismacollective.com/f/marketing-that-supports-the-life-you%E2%80%99re-building","title":"Marketing That Supports the Life You’re Building","summary":"Most founders aren't starting a business because they are passionate about marketing. They start because they care about their work, the service they provide, the product they craft. Marketing becomes a necessary compone...","date_modified":"2026-03-02T02:33:55Z"},{"id":"https://theprismacollective.com/f/you-don%E2%80%99t-need-more-marketing-you-need-clarity","html_content":"

“I think we need to do more.”

","url":"https://theprismacollective.com/f/you-don%E2%80%99t-need-more-marketing-you-need-clarity","title":"You Don’t Need More Marketing. You Need Clarity.","summary":"“I think we need to do more.”","date_modified":"2026-03-02T02:14:28Z"}]}